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The Challenge
The original VR training lab page lacked concrete data points and measurable results. Parents and young athletes visiting the site couldn't understand the real value of VR goalie training—there were no KPIs or performance metrics showing what skills would actually improve. Without visible proof of results, visitors struggled to justify the investment in VR training sessions and left without booking.
The Solution
We redesigned the page with a data-driven approach, prominently displaying performance reports and KPIs that demonstrate real training results. The new design showcases measurable improvements in reaction time, save percentages, and positioning scores that athletes achieve through VR training. We also implemented a sticky "Book Session" CTA button that stays visible at the top of the screen as visitors scroll, ensuring the booking action is always one click away and significantly improving conversion rates.
